Friday, February 13, 2015
Gary Michelson's Found Animals off the mark again - Forbes billionaire
None of that bothers Gary Michelson's Found Animals Adopt and Shop. Someone, doubt they were in marketing, I would guess clueless Aimee Gilbreath, again suggested they do a spay and neuter event using a play on words of the movie. It's called "50 shades of spay." You want to encourage people to spay and neuter their dog? What better way than to use a play on words of a movie that depicts rape, violence, assault and abuse. Below is from their website. They will give you $2,500 if you use a very inappropriate play on words about rape and abuse. Yes, $2,500 if you humiliate your organization and encourage rape, assault and abuse of women.
"Found Animals will award five $2,500 grants to spay/neuter groups that use the #50shadesofspay hashtag on Facebook this month."
This #50shadesofspay is all kinds of #50shadesofWTF #50shadesofRAPE ... Either their media person is drunk, on drugs, doesn't speak English, or Aimee Gilbreath again came up with a horrible idea for media attention. It reminds me a little of Ed Boks' "Hooters for Neuters" event that back fired because he used a pic of a sexy woman in a wet bikini. Even Grumpy cat says #50shadesofNO
The last failed media blitz "Six packs Nine lives" was a calendar of sexy(?) men holding cats. That idea was roasted, ridiculed by so many people. The execution of the calendar of men and cats giving WTH expressions trying to look, I think, sexy, was an utter failure. If Found Animals sold SMBD clothing, adult toys, naughty magazines, it might make sense to do a play on words media campaign based on the tile of this movie, i.e. #50shadesofsextoys #50shadesofbondagewear #50shadesofwhips Unfortunately this is a spay and neuter campaign for cats and dogs who are basically our furry children. Teaming up the image of rape, sexual abuse, sex toy assault with cute cats and dogs is ..... I don't know, not a well thought out idea that brings up images of illegal and disgusting bestiality. Sexual abuse and animals ... no! It would be like the Catholic church doing a media blitz for #50shadesofpray #50shadesofjesus . This is what happens when Gary Michelson intentionally hires someone with NO animal experience, only business school experience to run an animal rescue foundation because he thinks all animal people are "crazy." Obviously he's been looking in the mirror. Mistake after mistake from Gary Michelson.
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