Gary Michelson trademarks "Found Animals" and "Adopt and Shop," why?

Gary Michelson is now adding the trademark symbol to his foundation names. Talk about egotistical. Why? Put "found animals" and "adopt and shop" in search. Sounds like his attorneys just want to make more money off of him. Why get a trademark you can never defend?
http://tmsearch.uspto.gov/bin/gate.exe?f=searchss&state=4806:8zk140.1.1

He's a non-profit. I don't get this. In order to defend a trademark he would have to show that his trademark was used by another identical "for profit business" to make it appear that they were his trademarked company. I don't see anyone doing this.

Not only that but "adopt and shop" was coined by me and people working with LA Animal Services when we wanted to open up pet supply shops in the new shelters. One nasty old lady employee Linda Gordon said it couldn't be done as buildings were built with bond funds so no non-profit or the dept could operate a shop in there. After I did some research it turns out that was a lie. Linda Gordon hated everyone outside of dept employees and did everything she could to harm outsiders even if it meant harming, killing animals. Heidi Huebner the volunteer coordinator at the time helped her. Heidi Heubner personally was responsible for wild animals dying in the shelter. She allowed them to slowly die without food, water while they broke their jaws, teeth, rubbed all the skin off their snouts and arms trying to get out of their cages. Heidi also stole from the department and worked other paying jobs while on the shelter time clock. She even used shelter supplies and people to make money from her private group.

Leon Seidman of Cosmic Catnip the catnip king of the world was working with me and others to get the shops in the shelters to help the shelters. Only the dept would have profited which was the goal. Everyone was working for free toward this goal. City killed the idea. Everyone who was helping quit helping the dept out of frustration.

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