|Gary Michelson, USC, Alya Michelson, gary michelson center, philanthropy building naming rights forbes billionaire|
From the LA Times, "Want your name on a building? That'll be 25% of the construction cost."
"Michelson’s $50 million (donation) is less than half of the total anticipated cost but was needed to move the project ahead, officials said."
David Geffen only paid 20% and was said to have gotten a bargain. Gary Michelson "profoundly cheated" once again. Gary paid about 50% or twice as much as average. Gary over paid by $25,000,000 if not more. Why didn't David Cohen do some research on appropriate cost of naming rights? I bet David Cohen got a commission. If I can dig this up in two minutes, David Cohen definitely knew Gary Michelson was way over paying. What else is new.
Here is an average building naming rights agreement for a university building. There are many other things included such as interior naming rights....
Max stated in 2011 "When asked the price to put a donor’s name on one of the handful of USC schools that do not yet bear one, Nikias laughed. “Ideally, I want $50 million, but it’s all negotiable,” he said." The $50 million was their maximum goal. Gary could have negotiated for less. I think David Cohen got a commission.
It seems most naming rights have clauses to safeguard the reputation of the owner of the building. If the donor is involved in a scandal, crime, fraud, anything that might embarrass the school, the school can take away the naming rights. Maybe that is why Gary has been making website after website, reposting other people's articles, sending out a million press releases, added his name to every page of every site he has. Looks like he's trying to bury honest negative posts about him and his wife(?). I'm sure by now everyone knows Gary is a fraud who stole his only valuable patent. Everyone also knows he commits perjury. People in spine industry, LAPD, ex-Mayor of LA Antonio Villaraigosa...all know he's a crazy fraud.
Seems Max is selling the naming rights to USC toilets. UCLA has beaten them to the punch by selling the naming rights directly to the sewage ;-)
On another note Alya Michelson wears her wedding ring all the time. I've never seen a photo of Gary Michelson wearing his wedding rings. Obviously, Alya is Gary's Russian mail order beard and baby making chamber. I highly doubt the two kids were made the normal way. I wonder if Gary thought about Neil when he was "making" his babies?
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